People do more when it feels like a game. That's not a gimmick — it's psychology.
Progress bars. Streaks. Leaderboards. Badges. You interact with gamification mechanics every day — in your fitness app, your loyalty programme, your onboarding flow. The companies behind those experiences didn't stumble into them. They were designed, deliberately, to change behaviour.
That's exactly what Gamification Consulting at Artichoke is about: helping you identify where motivation breaks down in your product or process, and designing the right mechanics to fix it.
Where gamification actually works
The most impactful gamification isn't decoration — it's structural. It addresses a real friction point: users who don't come back, employees who skip training, customers who never finish onboarding, teams that lose momentum halfway through a rollout.
We work with you to map the journey, find the drop-off, and design a mechanic that creates just enough pull to keep people moving. Sometimes that's a points system. Sometimes it's a progress indicator and a single well-placed reward. Often, it's simpler than you'd expect.
What we do
We start with a workshop to understand your context: who your users are, what you need them to do, and where the current experience is losing them. From there, we develop a gamification concept — complete with mechanic recommendations, UX principles, and a prioritised implementation roadmap.
If you need us to build it too, we can. Our development team implements gamification systems that integrate with your existing product architecture, whether that's a web app, a mobile product, an internal tool, or a learning platform.
What you get
- A clear diagnosis of where and why engagement drops
- A gamification concept tailored to your users and business goals — not a generic playbook
- Mechanic recommendations grounded in behavioural psychology, not trend-chasing
- A roadmap you can hand directly to a development team (ours or yours)
- Optionally: full implementation and integration into your existing stack
The honest version
Gamification works when it's designed around real user motivation. It fails when it's bolted on as an afterthought or copied from a competitor without understanding the underlying logic. Our job is to make sure you're doing the former.
Want to find out where your users are losing momentum? Let's start there.